Pay-Per-Click advertising can be a great way to attract targeted leads to your financial services website. However, PPC can be expensive and time-consuming if used incorrectly. On the flip side, many successful financial service professionals have built successful practices solely through the savvy use of Google AdWords and other PPC providers.
Today, we will discuss three tips to insure that you can attract high-quality leads with minimum cost. These three techniques are designed to make the most impact for financial service websites.
#1: Geo-Targeting
All three major search engines offer you’re the ability to target your keywords to a specific geographic region. You can either target your keywords by selecting a specific city, DMA, or zip code. You can also insert your city name into the keyphrase to attract prospects in your local area.
#2: Tracking
I strongly recommend installing Google Analytics if you will rely on Google AdWords to drive traffic to your financial services website. Google Analytics will associate your website visitors with your PPC account given you a precise look at which keywords are generating your visits.
#3: Focus on Optimizing Your Landing Pages
It is critical that you send your PPC traffic to a page designed to generate a conversion (sale, sign-up, or lead). Google gives a great deal of weight to relevancy and a successful conversion is a sign that your page is relevant. Google rewards relevancy with lower cost-per-click prices that can translate into better positioning with a lower budget.
Implement these three tips, Geo Targeting, Tracking, and Landing Page optimization to immediately boost your performance with PPC. While there are other techniques, focus on these three for the best results. Once you’ve mastered these move on to other more advanced PPC optimization methods.